WordPress is one of the most popular ways to get a professional-looking website or blog at a fraction of the cost. The popularity of WordPress emerged a few years ago when people started using it as a blog platform, choosing it over the Google online blog platform, Blogspot.com. While Google’s platform still has its definite advantages, such as being on the largest search engine in the world, which automatically generates traffic for you, WordPress is a great choice for businesses to build either an online website, blog, or both.
Features of WordPress Online Entrepreneurs Like
Making money online requires finesse. You need to work on the look of your brand and focus on the image that you want to project to potential customers and clients. WordPress does this by letting you build on a pre-formatted design template that has a professional look. Here are some of the features of the design and other features you will like:
WordPress allows you to start with a free site. As a matter of fact, you can stay free forever if you prefer. You also have the option to move up to one of their premium plans, but this is not a requirement. This gives you the freedom and option to make your WordPress site as elaborate or as simple as you want and add onto it as you choose. You get 3 gb of space for the free account, but upgrades are available with the premium plans.
Social Media Integration
How important is social media these days? Need we even ask? Some businesses report making their millions on social media alone! WordPress allows you to have seamless integration of your Twitter, Facebook, and other social media accounts right on the WordPress platform without having to integrate it yourself or with third-party software.
Track Site Statistics
WordPress also has onboard site statistics trackers, much like Google Analytics that allow you to see where your visitors are coming from, how long they stayed on your site, and other vital information. The site statistics feature is known as Sparkline, and it even features a night-time visitor module that allows you to see how many people come to your site at night, as opposed to during the daytime hours. This information can prove highly beneficial in helping increase sales and revenue to your online business. The more you know about who comes to your site and when, the more you can control what happens once they are there.
One of the most important things you have to do to survive online these days is to make your website “mobile-friendly.” Google’s most recent algorithm updates on April 21, 2015 announced that mobile-friendliness is the most important factor in your online success with their search engine, coupled with just good content that people enjoy and benefit from. WordPress has a built-in mobile-friendliness factor that you can benefit from and that Google will reward.
Should You Have a Blog?
Blogging is a very important key element in building an online business. It helps generate traffic naturally by appealing to the interests of the people who visit your blog. By linking directly from your blog to your website, you can often get sales from people who visited your blog and have an interest in your subject matter. The key to successful blogs is having high-quality content that your readers care about, which we will talk about in a future post. By housing your blog on WordPress, along with your website, you increase the chances that someone may visit your website to purchase after viewing your blog.
Getting started with a blog or website on the WordPress site is easy. All you have to do is go to their main site at WordPress.com and check out the features, then sign up for either a free or premium account. I would recommend a free account at first, especially if you are new to WordPress, then purchase a premium package when you wish to enjoy better features. So go ahead and climb on board with WordPress and get started. You can start a website or blog in about 30 seconds. It’s a great and simple way to start an online business with its own branding, metrics, and blog built in. As you get started in building your website really think about the quality of content that you will be writing, you want your content to be genuine and believable for people that will be visiting your site because ultimately you are are helping people so you really will want to take time in building your content.